New Zealand’s Marketing Crisis: You’re Not to Blame
If you’ve ever felt frustrated with your marketing results—not because you're doing things wrong, but because you’re unsure if you're doing them right—you're not alone. There's a much bigger problem at play.
If your marketing doesn’t land—despite your instincts, effort, and grit—it’s not because you’re underperforming. You're simply under-equipped. There’s a bigger global industry issue at work.
As highlighted in Dr Grace Kite’s LinkedIn post, she included a compelling chart showing that only 31% of New Zealand marketers are formally trained—meaning over two-thirds may lack foundational strategic frameworks. Simply put, they’re guessing.
This isn’t about personal failure—it’s about a structural training gap within the industry.
Why This Matters for Your Business
The challenge isn’t capability—it’s context. Many in New Zealand are navigating marketing complexity without the strategy or structure to steer outcomes. That’s not your problem—it’s the industry’s.
As someone grounded in both marketing theory and practical training, I help Kiwi businesses bridge that gap. Let’s turn uncertainty into strategy—for real, sustainable growth.
Clarity. Sturcture. Momentum. That’s what I bring. Contact me now to find out how I can help you.
Marketing shouldn’t feel like guesswork.
Start with a free Intro Call.
If you’re tired of going in circles, I can help you find a better way forward. It starts with one free call.