Real Results. Real Impact.
Before starting North Star Marketing, I worked as an embedded marketing lead for well-known New Zealand businesses. While I can’t name them publicly, these examples show the kind of impact I delivered — from setting up clear digital tracking foundations, to growing audiences, to helping leadership teams make smarter, evidence-based decisions.
For many SMEs, the real win isn’t just immediate revenue (though that often follows, depending on the sales cycle) — it’s having the clarity, structure, and confidence to know where your marketing is working, and where to focus next. That’s exactly what I bring to my work today.
From posting to measurable insights
A well-known New Zealand tourism operator was stuck posting to the same audience without knowing what was working. By putting the right tracking in place and running a focused campaign, I gave them clear visibility of customer behaviour — and grew their social following in just a few weeks.
Positioning for Confidence in a Changing Market
When commission rates became the conversation, I helped bring it back to outcomes, trust, and value.