Are You Doing Marketing…or Just Promotion?
Find out in under 2 minutes. Answer 7 quick questions to see if your marketing is driving growth — or just activity.
As you go, take note of how many A, B, C or D answers you choose — your result depends on your most common response type.
How do you currently decide what marketing activity to do next?
A
We try different things and see what works
B
We follow trends, like what others are doing on social media
C
We have a strategy that aligns activity to business goals
D
We mostly react when things go quiet
What’s your approach to audience targeting?
A
We talk to everyone — our offer is pretty broad
B
We target based on location, age or job title
C
We have defined personas with insight into their behaviours and needs
D
We mostly market to whoever shows interest
What does your content usually focus on?
A
Promotions, events, and product features
B
A mix of product, education and thought leadership
C
Insights, pain points, and how we solve them
D
Honestly, we just post when we remember
How do you measure marketing success?
A
Engagement — likes, reach, clicks
B
Leads or sales (but we’re not sure what’s working)
C
Performance against defined goals and conversion metrics
D
We don’t really track it
Who is responsible for marketing strategy?
A
Our social media person or someone junior
B
We get advice from freelancers or agencies
C
Someone senior owns the strategy and performance
D
Not sure — it gets done when someone has time
How confident are you that your marketing is driving sustainable growth?
A
Not confident — it feels hit and miss
B
Somewhat confident — we’ve seen results but can’t scale
C
Very confident — we know what’s working and why
D
Unsure — it’s hard to tell
Which of these best describes your current situation?
A
We’re busy doing “stuff” but not seeing the payoff
B
We have good products or services but marketing feels messy
C
We’ve done the groundwork — just need to sharpen it
D
We want results but don’t have time to figure it out
Tally your picks and let’s decode what it means....
How to Read Your Results:
Mostly A or D — Promo Mode
You're doing activity, not strategy. It's common — but costly.
Mostly C — Thinking Like a Marketer
You're ready to scale — now it's about consistency.