What Is a Fractional CMO — and Do You Actually Need One?
Not every business needs a full-time Head of Marketing. But many need more than ad hoc help or a one-off strategy.
That’s where a fractional CMO comes in.
It’s a senior marketer who joins your business part-time — usually a day or two a week — to bring clarity, direction, and momentum to your marketing.
Someone who doesn’t just plan, but leads. Someone who gets their hands dirty, but also sees the bigger picture.
They might:
Set your marketing strategy and plan the quarter
Oversee campaigns (not just start them)
Manage teams or agencies
Fix your tracking so you actually know what’s working
Help founders stop second-guessing everything
It’s a smart move when:
You’re growing, but still reactive
Marketing always falls to the bottom of the list
You need structure and consistency — not just more ideas
You want senior-level input without hiring full-time
In tighter economic times, this kind of flexible, experienced input can make a huge difference. It brings leadership without bloat.
If this sounds familiar, let’s talk. A short conversation can bring clarity on whether fractional support is the right fit for you.
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